Remove Yourself From
500+ Data Brokers
With One Free Request

Data brokers are companies that collect, aggregate, and sell your personal information — your name, address, phone number, relatives, income range, and more — without your knowledge or consent. There are over 4,000 data brokers in the US. California has registered 575+ of them under the DELETE Act. They profit from your data; you have the right to remove it.

DROP (Delete Request and Opt-Out Platform) is a free tool created by California's Privacy Protection Agency under the DELETE Act (SB 362). It lets any California resident submit a single deletion request that automatically reaches all 575+ registered data brokers. You submit once — no contacting each broker individually. It launched in January 2026 and already has 300,000+ sign-ups.

August 1, 2026 is when data brokers are legally required to begin acting on DROP deletion requests. After this date, brokers must delete your data within 45 days. Non-compliant brokers face fines of $200 per request per day. The CPPA already fined S&P Global $62,600 (January 2026) and ROR Partners $56,600 (December 2025). Submit now to be in the queue before enforcement begins.

All personal information the broker holds about you: name, current and historical addresses, phone numbers, email addresses, relatives, age, income estimates, employment records, and any profiles or reports they've built. Brokers must delete everything and are prohibited from re-selling your data to other brokers. They can re-add you from future public records, which is why ongoing monitoring services have value.

After August 1, 2026: brokers have 45 days to process and complete your deletion request. Before August 1, brokers are encouraged but not legally required to act — some may process early, others may wait. Submit as soon as possible to get in the queue before the August 1 enforcement deadline hits.

The California Privacy Protection Agency's enforcement strike force investigates non-compliant brokers. Penalties are $200 per deletion request per day of non-compliance — meaning a single ignored request can cost a broker tens of thousands of dollars monthly. The CPPA has already fined three brokers in 2025-2026. You don't need to chase brokers — enforcement is handled by the agency.

Yes. DROP uses the California Identity Gateway to verify you are a California resident. You'll need a California driver's licence, state ID, or another qualifying California credential. Your identity verification goes to the state's gateway only — not to any data broker. Your ID details are never shared with brokers.

DROP is California-only. However, most major data brokers offer individual opt-out forms for all US residents — you need to submit to each broker separately (see our directory above). Paid services like DeleteMe and Incogni automate this process nationwide. Some other states (Texas, Virginia, Colorado, Oregon) have data privacy laws with opt-out rights — see our state law table above for details.

DROP is free, covers 575+ brokers with one submission, and is enforced by law — but it's California-only and a one-time request. Brokers can re-add you months later from updated public records. Paid services like DeleteMe ($129/year) and Incogni ($79.99/year) work in all US states, monitor continuously for re-listing, cover thousands of additional brokers not registered in California, and manage opt-outs on your behalf ongoing. For Californians: use DROP first (free), then consider a paid service for ongoing monitoring.